The purpose of the first stage is to inform of the existence of the retail zone, its activities and the variety of services available within, in order to establish customer reflexes, to incite future attendance:

Oversized signage and giant totems for enhanced visibility from a distance.

Signage establishing the name of the zone and presence of principal brands and services.

Permanent and long term display signage to ensure the continuity of guidance promoting the retail zone.

Banners and boundary signage for enhanced customer information and local level communication.

Kakemonos and flags to boost and liven up communication and to emphasize the size of the site.

Choice of locations, structures and messages, with respect of technical and regulatory constraints, are the key elements to establishing optimum visibility of the zone.