COMPANY
Yellow and Co is a signage design consultancy specialized in traffic flow management of high attendance public areas and car parks.
Yellow and Co is the leading high attendance parking blacksmith in France with one main focus: Less time parking, more time shopping...
We seek optimization of every second of the parking process in order to keep traffic as fluid as possible while searching for a slot or exiting the car park.
We audit your premises, optimize flow management blueprint, select technologies to implement, design global signage and guidance systems, mange tenders and drive works to hit your strategic goals.
Every year the 150 car parks we have smartened see more than 300 million cars flow into their 250 000 slots with one promise : as long as there is 1 available parking slot you will be guided there in less than 5 minutes no matter the peak of attendance.
Yellow and Co, the unique contact point throughout your project. The consultancy integrates three complementary activities; R&D/engineering, design and project management to encompass the whole frame of any project, from initial feasibility studies to the end of work site reception.
We coordinate our different on-site interventions and the work of your suppliers within the framework of your project management. We have the necessary expertise to closely collaborate with your global design agencies, architects, project managers, general contractors and all the suppliers involved in the project.
Creator of "public satisfaction", Yellow and Co is committed to address and fulfill customer expectations. We observe and analyze human behavior and cultural reflexes of consumers, in order to enhance efficiency and fluidity in accordance with commercial challenges, architectural concept and overall design of the site.
After almost 5 years of collaboration and innovations in the car parking sector, including the first implementation of an indoor and outdoor "smart car park" at Vélizy 2 shopping centre near Paris - France, Yellow and Co and Performance Partner join forces in May 2014.
Performance Partner is an engineering consultancy specialized in mobility, urban travel and traffic flow management, actively present on both private and public business markets since 1993.
By joining forces, the two companies create the French leader in mobility and smart car park design consultancy and provide a unique range of expertise; from traffic flow studies through design and customer experience management to final delivery of functional premises.
Fields
ENGINEERING AND FEASABILITY
• Car park space planning
• Flow optimization
• Vehicle count and guidance
• Signage master plan and programming
• Feasibility studies and pre-estimation
DESIGN
• Branding
• Signage/wayfinding
• Interior design & scenography
• Street/urban furniture
• Information, advertising & communication
CONTRACTING AND PROJECT MANAGEMENT
• Project costing and scheduling
• Tender and bidding management
• Work contracting
• Project management and coordination
Management team
MAX KORDYLAS Chairman and founder of Yellow and Co
"Internet continues to rewrite the rules of commerce, time saving is proved to be modern consumer's new expectation. The customer routes in malls and retail might have to be redesigned to migrate from actual time spending model to a new approach based on time saving.
Yellow and Co teams are fully dedicated to research and innovation in life easing and time saving solutions for people and cars. if "Time is money", time saving is the only reason to pay more."
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CHRISTOPHE ROUGEAUX Associate Operational Director
"At Yellow and Co, conception, design and implementation form a coherent and effective whole. Design has to enhance the function without loss of purpose. Implementation has to bring concept to life and improve on the original idea. Organisation, quality of manufacture and accuracy of integration are key factors of a successful operation. Contribution to overall success drives Yellow and Co's team to seek excellence at all times and incites us to collectively set new limits every day."
ALENA DRACHEVA Associate Artistic Director
"Human being is at the heart of our reflection during the conception phase of all our projects. It's by listening to consumers and observing customers that we gather precious insight and use it to improve their experience. Allowing public to be free of orientation constraints, to enable them to enjoy every moment, provides Yellow and Co with the satisfaction of a job well done. The feeling of being useful to the public is the best reward".
CLAUDE LECANTE Space Design Director
To figure out optimum efficiency of important traffic flows, while enhancing the site's primary functions, calls for a particular way of thinking. Defining the environment to conceive spaces that are instantly perceived by customers and sustainable in the long term, demands rigorous and structured approach. Every detail will be constantly scrutinised by millions of people with different consumer habits, each one with a different concern. Our purpose is to concentrate our efforts in order to come up with ergonomically efficient solutions and material that would enhance the sites we work on and make them easy to navigate, we're evolving constantly towards perfection, knowing that it's unattainable. This notion constitutes the interest of our work.
SAMUEL BREVET Project Manager
To map out an effective, coherent and enjoyable customer experience, to design and implement fluidity of traffic and pedestrian flows, a multitude of details need to be taken into account. There's need for constant evolution during the lifecycle of any given project, in accordance with fluctuating design and budgetary considerations. Only extreme rigour and unfaltering logic approach can guarantee the coherence of the final result. These are the founding values at Yellow and Co, customer satisfaction being our ultimate goal.
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Having studied Business, Communications & IT at the American University in Paris, Max KORDYLAS devotes the first years of his career to honing his skills in interactive communication and multimedia at various specialized consultancies. He successively joins McCann Erikson and High Co to take charge of key accounts, such as L'Oréal, Michelin, Elf Atochem, Moulinex, Krups and Salomon Sports, developing Internet strategy. Max concentrates on issues relating to system and solution architecture, in relation to the accessibility of information and IHMs in particular. This expertise, coupled with major project management techniques, subsequently leads to involvement in the car industry at SPX Corporation. Max develops and implements one of the most important e-learning projects in Europe, commissioned by Renault Group, to train its 90 000 network technicians based in 18 countries. This strategic project has a budget of 12M€.
Christophe Rougeaux joined Yellow and Co to take charge of operations and technical support of the company's projects. His presence provides the Yellow and Co team with a unique market position; besides conception and design, it now integrates project management and work coordination, from consultancy to the final reception.
Before joining Yellow and Co, Christophe ROUGEAUX was the Managing Director of the French subsidiary of Samsung Industries. Before that, Christophe has held several management positions at SAES Air Liquide and IBM. He has acquired a vast international experience in Europe, USA and in Asia, before taking the position of Commercial and Marketing Director EMEA at Samsung Europe. Christophe ROUGEAUX has two degrees: L'Ecole Centrale Electronique in Paris (1991) and Stanford (1993).
Graduate of the Ecole Supérieure des Arts and of Academie Nationale d'Architecture and Graphic Arts in Russia, Alena DRACHEVA is one of the founders of a communications agency in Novosibirsk, subsequently launching a fashion and style magazine. Anna becomes the artistic director of the graphic arts department at one of the largest printing companies in Siberia, specialised in the conception and production of luxury goods and high end fashion supplied to top brands. Alena dreams of getting closer to Paris, world fashion capital, she jumps on the first opportunity to get there. Alena brings a breath of fresh air to Yellow and Co, applying a free spirit design coupled with the sense of detail that characterizes the fashion industry. Anna's original creations have a constant theme; design for customers, to guide them and assist them in a useful and pleasant way in everyday life.
Claude LECANTE dedicates the first part of his career to chiseling and turning metals. Encouraged by his inherent capacity to to feel matter and space, Claude studies applied arts and gets a DSSA degree from the Boulle School in Paris.
Following the first experience in furniture and object design with Rémi Bélair, Claude ventures further and sets up his own business in 2000, marketing his anti-conformist approach to space design. With considerable success, as his many ideas and achievements are implemented in various public and private spaces; signage at Véolia Environment Campus (2006), interior design at the famous Parisian Drugstore Café on Champs Elysées, design of interactive furniture for the Bon Apétit exhibition at the Paris City of Science and Industry (2010), directional signage at the Natural History Museum in Paris, conception and design of the Puma brand store in Paris and numerous private apartment renovations.
In 2013, Claude brings his his space design skills to complete the broad spectrum of expertise at Yellow and Co, where he takes charge of space and object design which contribute greatly to facilitate orientation within public spaces by transforming it into a clear and transparent, naturally integrated art.
Design manager, graduate of the Nantes Atlantiques design academy in 2003, his education allows him to address project management and industrial design by working on numerous design projects in collaboration with blue chip companies; Orange, Waterman, GDF Suez, Renault or ADEME.
Samuel starts his career by facing up to a daunting challenge; implementing a design strategy for a major funeral company. He establishes a design consultancy, integrates project management and develops a tender bid tool specilally adapted to local authority tenders. After 9 years in activity, not only the company registers an impressive portfolio, but is also rewarded on 2 separate occasions in a competition involving major professionals of the sector.
Il rejoint Yellow and Co en 2013 pour prendre en charge la gestion des projets en y apportant sa rigueur et son savoir-faire en matière de satisfaction du client.
Samuel joins Yellow and Co in 2013, to take charge of project management. His rigour and expertise in client satisfaction are an asset to the company.
